It's one of those good news/bad news stories for the cannabis industry - the recent appearance of 420-themed General Mills billboard ads in the Denver area.
It's a sign of mainstream acceptance that a large, famous brand like General Mills would associate itself with the most important day of the year for cannabis consumers (though they are playing to stereotypes by using it to advertise a product - Totino's Pizza Rolls - that would appeal to people with the munchies).
But it's also a slap-in-the face for marijuana businesses that can't advertise like this. Andrew Livingston, who works for the Denver cannabis law firm Vicente Sederberg, told Marijuana Business Daily that advertising and marketing restrictions vary across the state, but the statewide prohibition on billboards is clear.
