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Report: Factors That Might Attract Children to Marijuana Edibles | Cannabis Business Times

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Report: Factors That Might Attract Children to Marijuana Edibles


When Washington legalized recreational marijuana in 2012, a primary concern was how to ensure it was kept out of the reach of children.

While skunky-smelling buds of dried marijuana are not likely to appeal to children, cannabis-infused edibles such as brownies, cookies and candies could. And with edibles making up a sizable and growing segment of the pot market, states are grappling with how to regulate those products to most effectively protect children.

A new report from the University of Washington School of Law’s Cannabis Law and Policy Project furthers those efforts by identifying the factors that make food attractive to children. Commissioned by the state Liquor and Cannabis Board, the report involved looking at research on what physical elements of food appeal to children and the role that marketing and branding play.

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