EDMONTON, Alberta, Oct. 28, 2021 – PRESS RELEASE – Aurora Cannabis Inc., a Canadian company focused on defining the future of cannabinoids worldwide, announced a manufacturing agreement with The Valens Company Inc., a leading manufacturer of cannabis products, to manufacture a new seasonal offering in the mint category.
Launching under Drift Turbo, Aurora's mainstream adult-use brand, the new Canna Cane Mints are a two-piece hard peppermint candy containing 10 milligrams of THC (5mg THC per piece). This is the first product offering under the manufacturing arrangement, which is expected to expand in the coming months.
"We know that Canadian cannabis consumers are looking for novelty and variety, and seasonal offerings are a key approach to strategically expanding our portfolio of adult-use products," Aurora Cannabis CEO Miguel Martin said. "Valens' exceptional manufacturing capabilities complement our product lineup this upcoming holiday season. Our strategic relationship is designed to unlock efficiencies as we seek to bring innovation to market with speed and differentiation that connects with consumers."
The cannabis edibles will be manufactured using SōRSE by Valens emulsion technology, a patented, in-house emulsion technology that transforms cannabis oils into water-soluble forms to infuse foods, liquids and topicals without the taste or smell of cannabis.
Tyler Robson, CEO, co-founder and chair of The Valens Company, said, "This is an important milestone for the Canadian cannabis market as two of the largest companies in this sector come together. We have admired Aurora for their leadership and continuing to elevate and challenge industry standards. Our companies share the same ethos when it comes to bringing the highest quality products to market and offering a premium experience to consumers."
Aurora's upcoming holiday portfolio will also include a new 510 Vape cartridge launching under the company's adult-use brand, Daily Special. The new Cranberry Sauce 1-gram 510 Vape is a high-THC distillate vape and is infused with the classic sweet-tart flavor of festive cranberries.
Both the Canna Cane Mints and Cranberry Sauce Vape are limited-time products and will be available for purchase in British Columbia and Alberta beginning in November. The Cranberry Sauce 510 Vape will also be available for purchase in the Maritimes.
