Spotlight Session: Buds 'N Suds—A Fireside Chat With Paul Weaver, Director, Head Of Cannabis, Boston Beer Co.

Lots of overlap exists between the worlds of hops and cannabis, particularly when the two are combined. Weaver knows this all too well from his experience at Boston Beer Co. (the maker of famous craft beer brands Samuel Adams Boston Lager and Dogfish Head), as he launched the company’s first cannabis brand, TeaPot, and THC-infused beverage, Good Day Iced Tea, into the Canadian market. In this special fireside chat, Weaver, former director of innovation at Canopy Growth Corp., will talk about lessons he’s learned from the cannabis industry. He’ll also share insights into what Boston Beer Co. has learned from its past product innovations, its foray into cannabis, and how steadfast dedication to producing top-quality product has helped the company make critical decisions when it comes to its beer and its cannabis-infused beverages.