How To Use Today's Marketing Trends To Boost Your Bottom Line

Cannabis cultivation, extraction and dispensary operations are getting savvier when it comes to taking advantage of marketing trends. Ideas such as product drops, mood marketing, experiential marketing, celebrity and influencer partnerships, as well as a focus on cannabis culture are coming to the forefront as brands look to establish themselves and engage and build loyal consumers in an ever-competitive marketplace. In this session, you will hear from plant-touching operators who are having success with these and other marketing trends. They will provide lessons learned, share regulatory considerations, and explain how to evaluate the success of any marketing campaign to help decide whether to bolster or pivot your efforts.


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