Knowing your target market’s wants and needs is a critical part of your businesses success. But before knowing what they want, you need to know who they are.
Are you trying to target a younger market? A middle-aged one? A senior market? Are you trying to reach out to the female market?
What’s the strength of your brand? Is it concentrates and edibles? Or are you putting the emphasis on having great flower? Who should you target based on your strengths?
New Theory Magazine analyzed cannabis sales data from multiple sources to look at who is buying cannabis, what they are buying and how much they are spending, and compiled it all in an infographic providing benchmarks that you can use to make more informed business decisions about the market you’re serving.
