Laurie ParfittFrom Laurie ParfittCannabis AdvertisingThe Complex Impact of Rescheduling Cannabis on AdvertisingThe penalties for advertising Schedule I drugs don’t apply to Schedule III drugs, but cannabis businesses could be left in a precarious position.September 17, 2024Top StoriesNavigating the Green Line: How to Balance Selling and Profitability in Cannabis RetailEffective retail management should be guided by sales quantity as well as sales quality, which puts a lens on profit margins and customer care and loyalty.September 5, 2024Marketing Your Cannabis BusinessKeeping the Buzz Alive: 7 Tips to Sustain Customer Engagement Post-4/20The cannabis holiday is the biggest sales day of the year for dispensaries. So how can you tap that momentum for year-round engagement and sales?April 19, 2024420 CelebrationsHigh Returns: Last-Minute Marketing Magic for a Buzzworthy 4/20Creating a buzz around the 4/20 holiday can significantly impact your cannabis business, attracting both loyal customers and curious newcomers. If you find yourself scrambling for last-minute marketing ideas, fear not. There are plenty of strategies you can deploy to make the most of this day.April 16, 2024Page 1 of 1
