Snoop Dog may have invested in Canada’s burgeoning legal marijuana market, but you won’t see the American rapper posing in front of a local store with a joint in hand anytime soon.
In an interview on this weekend’s edition of The West Block, the federal government’s point-man on pot reiterated that celebrity endorsements of any kind for legal marijuana products will be forbidden.
“The law is explicit and clear, that celebrity endorsement, lifestyle advertising is not allowed with cannabis,” said Liberal MP and former Toronto police chief Bill Blair.
Established companies will undoubtedly be trying to find ways to get around those rules as more and more celebrities link their names to Canadian pot.
