The past year has been pivotal for the cannabis retail community. More and more consumers are finding new ways to incorporate cannabis into their daily routines and learning to embrace the holistic benefits of the plant. With 4/20 right around the corner, this is a critical opportunity for dispensaries to not only maximize sales and create unparalleled retail experiences but also forge lasting customer relationships.
Of course, trying to juggle all three equally important goals can be a time-consuming and expensive feat to take on for local businesses. Considering how 2021 may be the busiest and also profitable 4/20 to date, it might be time to bring on a partner to automate your business’ consumer and brand marketing operations so you can give your undivided attention to your customers.
There is no better way to do this than through the leading cannabis marketing platform: springbig. Springbig provides cannabis retailers with the most in-depth marketing, loyalty, and retention platform designed specifically for the cannabis industry. Best of all, the platform’s services are fully customizable to address particular consumer preferences and regional marketing compliance regulations. With the myriad of communications regulations in place, retailers can trust that their messages will be securely delivered through springbig, the only HIPAA and TCPA compliant cannabis marketing platform on the market.
Springbig’s efficacy speaks for itself. On 4/20 last year, retailers that used springbig experienced a 111% increase in total spend, 72% increase in total visits, and a 23% increase in basket size.
Impressive numbers like this aren’t just a one-time event on 4/20 for springbig clients. Retailers often see daily improvements and success, which might explain why springbig is used in over 1,900 dispensaries across the U.S. and Canada and with 30 million consumers on the platform. Springbig isn’t just for retailers either. The platform is also used by some of the biggest brands in the space like Wana, Greenlane, Cheeba Chews, Dixie and Mary's.
How has springbig gained the reach that it has? And why do big brands like working with springbig? Well, it comes down to a number of things:
Proven Customer Loyalty: Cannabis customers reached by Brands by springbig, the industry’s only direct-to-consumer cannabis advertising network, are hyper-targeted based on their purchasing history and are some of the most loyal consumers in the country. As a result, brands don’t have to wonder if their cannabis advertisement audience has buyer intent.
Proven Customer Engagement: Springbig’s SMS messages report a 99% open rate, so don’t think twice about click-thru rates or impression share. Loyalty members are already expecting text message updates from their favorite dispensaries and brands.
Guaranteed Conversion: Springbig has shown a proven correlation between dispensary text message promotions and sales. Dispensary clients have seen tremendous ROI, and cannabis brands can now experience the same through springbig’s message-based cannabis advertising network and get trackable ROAS (Return on Ad Spend).
Take two of the industry’s biggest brands, Dixie and Mary’s. In the month leading up to joining Brands by springbig, both brands were selling an average of 140 units a day at a Michigan dispensary. The day this dispensary ran a sponsored campaign, they sold 540 units! More importantly, this branded campaign brought in 248 total customers, 146 of which were completely new to the brand and retailer.
We often look forward to 4/20 as the biggest retail holiday of the year, but why not keep up the momentum all year round? Request a demo today to learn what springbig can do for your retail business!