The Last Word: Page 3

‘Step Forward Boldly’

Trulieve Chief Marketing Officer Valda Coryat on why building credibility and connections in cannabis is critical.

What’s Next For Wana?

A conversation with CEO Nancy Whiteman six months after Canopy Growth Corporation announced its nearly $300 million acquisition of the edibles brand.

Partnerships Mobilize M4MM

Minorities for Medical Marijuana (M4MM) CEO Roz McCarthy says acquiring big-business support will complement the organization’s bedrock: community trust.

Verano’s Preparedness Drives Anticipated Growth

CEO George Archos says expecting and preparing for regulatory and legislative delays is key to successful growth.

Flora Growth’s Strategic Future

CEO Luis Merchan considers human capital, distribution, and revenue when targeting deals, says political reform will accelerate plans.

To California—and Beyond

Steve Allan, chief development officer for The Parent Company, reviews the first year of operations and provides a glimpse into longer-term plans.

From Heisman Winner to Highsman Owner

Former college football and NFL star Ricky Williams launches his Highsman cannabis brand, focusing on ‘greatness’ and healing.

‘A First Mover in Innovation’

Marina Hahn, a SVEDKA Vodka founder, explains what companies need to do to elevate cannabis-infused beverage brands.

‘You Can’t Eat the Whale in One Bite’

National Cannabis Roundtable Co-Founder Christopher Jensen says incremental progress is key to moving industry reform forward.

In Limbo

Hillary Peckham, chief operating officer of New York-based Etain, details the challenges and opportunities ahead for established medical cannabis operators in the state’s new adult-use program.

From Candy to Cannabis

Parallel Chairman and CEO William ‘Beau’ Wrigley Jr. shares what he brings to the cannabis industry with his experience running the legacy Wrigley gum and candy brand.

‘Speed Is Essential’

Vertically integrated Lume Cannabis Co. launched more than a dozen stores in 2020 and plans to double that this year, in addition to expanding its growing operations, with a goal of being the No. 1 brand in Michigan.

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