The legalized cannabis market has entered into a new phase of its growth. While there was significant hype around the potential of the industry when recreational cannabis was still only on the path to legalization a few years back, the genuine interest and excitement this time around certainly feels much more sustainable and legitimate. There are a number of reasons for this. Many of the early companies that didn’t have sound business models fell by the wayside, and the ones that survived learned meaningful lessons that helped to strengthen them for the industry’s future. More importantly, the level of credibility continues to rise as more and more leaders from corporate management, the scientific community, and government are getting involved.
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