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Tech Mavericks See Green in Burgeoning Marijuana Industry


HENDERSON, NEV. — Isaac Dietrich was smoking marijuana at his best friend’s college apartment a few years ago when an entrepreneurial vision burst forth as heady as the most potent strains of Head Cheese or Ghost Train Haze.
 
“We had an epiphany,” he said. “Grandma doesn’t want to see me taking bong rips on Facebook. So we decided we needed a place where people could post about it.”
 
In 2013, Dietrich and his college pal, Tyler Knight, co-founded a social media platform that’s being hailed as the Instagram for pot consumers. And recently, Dietrich, now 23, commanded an audience of Silicon Valley financiers and other monied interests who packed a conference room at the Hilton Las Vegas Lake Resort to hear what the cannabis Internet CEO had to say.
 
Dietrich, of Virginia Beach, bounded onto the stage to the sounds of a new age drum harmony.
 
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