Editor's Note: Cheryl Shuman has to be one of the best marketers in the business, and others can learn a lot from how she brands herself. Just to clarify, Shuman started the L.A. chapter of the national organization Women Grow, founded last year in Denver by Jane West and Jazmin Hupp.Â
It was bound to happen – cannabis networking events that encourage curious women to pursue a career in a growing market. Pun intended.
A marketing queen who has been running the private Beverly Hills Cannabis Club for 20 years, Cheryl Shuman is taking advantage of what she calls the “pot-com boom,” and wants to take other career-minded women along for the ride.
In February she formed the networking group Women Grow, where she inspires others to join the cannabis industry. The group met recently in West Hollywood to discuss financial opportunities such as weed photography and selling baked pot edibles.
