"A guy calls me a few weeks ago about a domain name he owns, nugs.com [a reference to marijuana nuggets, or the bud of the plant]," said Jared Mirsky, founder of Online Marijuana Design. "It's a great four-letter domain name, which itself is rare and valuable."
Mirsky's Seattle branding firm, which exclusively works with the cannabis industry, is helping him capitalize on it.
"The business idea is to make nugs.com a repository for stock photos of pot," he said.
Other firms, like Sussex, Wisc.-based Vaportek, have pivoted to work with the marijuana industry. Originally, the company created a machine to control odors in hospitals.Â