The cannabis market has been a boon for entrepreneurs in Colorado, Oregon and Washington, but the winds of change are starting to blow. For those businesses that are "just getting by" it will soon be time to face reality. Walk into any retail cannabis outlet and you can see it yourself -- there are way too many weed brands to choose from today. As a result, there is constant chatter on the street about a massive wave of consolidation coming our industry’s way. It makes sense. In the West Seattle area alone there are over 20 retail shops!
Consolidation is a natural and necessary business force in any emerging industry, but there are ways to mitigate the damage, protect your brand and ultimately survive.
