[PRESS RELEASE] – EDMONTON, Alberta, June 2, 2026 – Aurora Cannabis Inc., the Canadian-based leading global medical cannabis company, shared recent contributions through its Strains for Heroes program, expanding support for veteran communities across Canada.
Aurora's ongoing commitment to support veterans includes 5% of net profits from the sale of Strains for Heroes products being donated annually to veteran-focused organizations, up to a maximum of C$200,000. Aurora's latest contributions reflect a broader approach to care; supporting programs that address food security, mental health awareness, leadership development and community connection.
"At a time when support matters most, we remain committed to showing up for veterans in ways that matter," said Geoff Hoover, senior vice president of commercial Canada at Aurora. "That starts with listening, understanding what veterans need today, and engaging with them directly to support the work being done in veteran communities across the country. As a medical cannabis company, we also have a responsibility to ensure our veteran programs support the real experiences of veteran patients. We're proud to stand alongside these organizations making a difference."
Aurora's latest contributions support a range of veteran-led organizations addressing real and immediate needs. Recent support includes a donation to the Veteran Association Food Bank to help distribute food assortments to veteran families, as well as support for initiatives such as the Captain Nichola Goddard Fund, which helps servicewomen, female veterans and their families access critical services.
Donations were also made to national mental health awareness efforts like Sach in Motion and Sea to Sea for PTSD, where funds raised go toward treatment and education programs. Together, these contributions reflect Aurora's continued commitment to standing alongside veterans and supporting the programs they rely on.
Built in collaboration with veteran patients, Strains for Heroes helps guide the development of select medical cannabis products. Launched in 2022, the program reflects the company's approach to giving back, supporting veteran organizations through ongoing contributions that help sustain their essential services, strengthen their operations and expand the support they're able to provide to veterans and their families across Canada.
Aurora is proud to support a growing number of veteran-focused organizations by participating in community outreach, making charitable donations and amplifying their voices. Some partners include Highway for Heroes, Quilts of Valour Canada, True Patriot Love, Fire Team K-9 and Veterans Association.
For more information about the Strains for Heroes product offerings and Aurora's veteran program, visit AuroraMedical.com.
