[PRESS RELEASE] – TORONTO, April 8, 2026 – Tilray Brands Inc., a global lifestyle and consumer packaged goods company at the forefront of the beverage, cannabis and wellness industries, announced the launch of PORTAL™, its newest cannabis brand engineered specifically for seasoned, high‑tolerance consumers seeking uncompromising potency, consistency and performance just ahead of 4/20.
The vape and infused pre-roll categories have grown rapidly, but with that growth has come sameness. Similar products. Familiar promises. Diminishing returns for consumers who know exactly what they’re looking for and rarely find it. PORTAL was created to challenge that norm.
PORTAL is built around liquid diamonds, the highest potency THC-dominant cannabis concentrate, along with diamond‑coated flower and precision formulation. Together, these elements deliver uncompromising performance paired with a bold, sci‑fi‑inspired identity that feels powerful, modern and intentionally different. Designed as a ritual rather than a novelty, PORTAL is engineered for consumers who live comfortably at higher tolerances and expect consistency, intensity and reliability every time.
Blair MacNeil, president, Canada, Tilray, said, “As the infused category matures, a clear gap has emerged between consumer expectations and product performance. PORTAL is purpose-built for experienced consumers with high tolerance and uncompromising expectations – delivering precision, consistency and elevated performance. This launch underscores Tilray’s ability to identify gaps in the market and lead with differentiated brands that set a new standard for the category.”
Step Through the PORTAL
PORTAL launches with a focused lineup of high-potency infused pre-rolls and liquid diamond vapes, each built for intensity without compromise.
- PORTAL Sloppy Troppy Diamond Coated 1g Pre-Roll
A sativa pre-roll coated in THCA diamonds and clocking in at over 40% THC, Sloppy Troppy is engineered to elevate both flavor and effect. This pre-roll delivers bold flavors of watermelon, citrus and tropical fruit alongside a smooth experience that stays consistent from start to finish. - PORTAL Sloppy Troppy Liquid Diamonds 510 Cartridge
This sativa vape pushes intensity into a new tier with 95–99% THC, delivering clean, powerful pulls. Liquid diamonds are paired with vibrant watermelon and citrus notes, while a Lock-Top mouthpiece helps preserve flavor and performance wherever the ritual takes you. It’s not just potent; it’s precise. - PORTAL Lunar Lychee Liquid Diamonds 510 Cartridge
An indica expression of PORTAL’s power profile, Lunar Lychee delivers 95–99% THC layered with exotic lychee, crisp Asian pear and smooth vanilla cream. The experience is deeply immersive yet controlled.
PORTAL products are launching at select retailers across Canada, with availability varying by province.
To learn more about PORTAL and explore what’s beyond the everyday, visit https://portalcannabiscanada.ca/.
