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New Report Shows Marijuana Market Could Hit $18 Billion by 2021, Even if Trump Challenges Industry

Analyst Matt Karnes believes that California will account for 40% of the market and that additional states will continue to come online.


Even if President Trump actively challenges the recreational marijuana market, Greenwave Advisors forecasts that the market will hit $18 billion by 2021. If this doesn't come to fruition, the industry is projected to reach a whopping $30 billion, which is predicated upon every state and D.C having a medical only or fully legal market.

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Analyst Matt Karnes supports these projections for his new report by noting that 2016 retail marijuana sales in the U.S. were approximately $6.5 billion, an increase of 35% from 2015's $4.8 billion. “In 2017, we expect growth of 18% to $7.7 billion as new medical use markets come online,” he said. He also believes that California will account for 40% of the market and that additional states will continue to come online.

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These numbers are driving increasing capital investments into the sector. Even with all the risks associated with this group, the average deal size has jumped from half a million in 2012 to $2.2 million in 2016. 38% of these investing dollars has come from venture capital and angel investors. Since 2012, $1 billion has flowed into the industry.

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