TILT Holdings and Highsman agreed to a manufacturing and distribution partnership in Massachusetts and Pennsylvania.
TILT will offer Highsman products across retail stores in both states starting in September to mark the start of the 2022 football season.
“Authenticity and unique brand architecture are two of the most important considerations for TILT when evaluating potential brand partnerships. You would be hard-pressed to find a group more equipped to meet those criteria than Ricky and the team he has assembled at Highsman,” said Gary Santo, CEO of TILT Holdings. “As the stigma around cannabis continues to fade within the general population, most athletes are still playing in organizations slow to slow the use of cannabis for wellness and recovery. Tilt is committed to delivering a broad selection of the highest quality cannabis brands to the markets we serve, while helping independent brands expand and scale. We are thrilled to bring our unique and distinctive level of partnership to the table for Highsman and introduce this exciting brand to the East Coast.”
The partnership with TILT marks the introduction of Highsman products to the East Coast, expanding the company’s reach since launching operations in November 2021. Highsman’s product line includes three cultivars: Pregame, Halftime, and Postgame.
“2022 marks a year of considerable growth for Highsman, and we are proud to partner with TILT as we enter our first East Coast markets,” said Eric Hammond, CEO of Highsman. “TILT has a proven track record of significantly expanding the footprint of the cannabis brands they work with, and I am confident that our strategic partnership will further establish Highsman as a leading national brand.
“Highsman was created to inspire greatness in athletes and sports enthusiasts alike, and we are thrilled to introduce our products to the people of Massachusetts and Pennsylvania – two states that take their sports, and cannabis, very seriously,” Hammond adds.
TILT's portfolio of brand partners now includes Highsman, along with 1906, Airo, Black Buddha Cannabis, Her Highness, Old Pal, Timeless Refinery, and Toast.