BOSTON, May 23, 2022 /PRNewswire/ -- The Boston Beer Company, Inc. (NYSE:
SAM), maker of iconic, high-quality brands such as Samuel Adams, Truly Hard
Seltzer and Twisted Tea, today announced the launch of TeaPot, a new line of
cannabis-infused iced teas. TeaPot is the company's first infused beverage
offering and will be available in select Canadian provinces beginning in July.
TeaPot blends real tea with specific cannabis strains to enhance specific
times of the day. The brand's first release is a Good Day Iced Tea, made with
real lemon black tea and infused with Pedro's Sweet Sativa, a unique cultivar
which is grown in Strathroy, Ontario by licensed producer Entourage Health
Corp. and sold exclusively in Canada under its
retail brand Color Cannabis. Each 12-ounce can of TeaPot contains 5mg
of THC and is crafted to minimize any cannabis taste or aroma. TeaPot will
introduce additional varietals in the coming months.
"TeaPot purposefully pairs the right tea with the right pot for the
right occasion," said Paul Weaver, Director, Head of Cannabis at The
Boston Beer Company. "Each can is precisely dosed for social gatherings
with friends and family. We think TeaPot is the best-tasting cannabis beverage
on the market, and we can't wait for people to try it – we think they'll
agree."
Since 2020, Canada's infused beverage market share has increased by nearly
850%[1], according to Headset retail data, and is approximately
twice the size of the U.S. cannabis beverage market.
"Our goal is to be the most innovative consumer-focused beverage
company on the planet," said Dave Burwick, CEO of The Boston Beer Company.
"While beer is our middle name, we've also introduced successful hard
teas, hard ciders, hard seltzers, and canned cocktails. We're encouraged by the
continued growth of the cannabis beverage category and we believe it's one of
the next innovation frontiers. As we await further progress on U.S.
regulations, we'll continue to develop an exciting product pipeline in the
federally regulated market of Canada."
TeaPot is produced at Peak Processing Solutions (Windsor, Ontario) and
distributed by Entourage Health Corp. (Toronto, Ontario).
