Schwazze Announces Grand Opening of Emerald Fields Dispensary in Denver's Highlands Neighborhood

The New Emerald Fields Cannaboutique will host a grand opening June 4 in the former Urban Wellness location.

DENVER, June 2, 2022 /CNW/ - PRESS RELEASE - Schwazze, a vertically integrated, multi-state operating cannabis company with assets in Colorado and New Mexico, announces the grand opening of its adult-use cannaboutique, Emerald Fields, formally known as Urban Health & Wellness Inc. (Urban Wellness) located in the Highlands neighborhood of Denver, Colo. Emerald Fields provides a boutique cannabis shopping experience, with additional locations in Manitou Springs and Cherry Creek.

Schwazze kicks off the grand opening celebration on Saturday, June 4, 2022 at 10 a.m., with additional events occurring at various Schwazze-owned retailers throughout the month of June. The celebration will feature swag bags for the first 50 shoppers, donuts & coffee, games, a lunchtime taco food truck, social media scavenger hunt, and representatives from various prominent cannabis brands such as: O.Pen, Wyld, Ripple, Stratos and Green Dot. In addition, Emerald Fields Highlands will offer all-weekend, in-store discounts including 25% off all new products and $10.99 eighths of flower. Shoppers also receive a house pre-roll for $1 with a minimum, pre-tax purchase of $60.

"Our team is delighted to open the Emerald Fields Highlands cannaboutique, and to introduce customers to a distinctly different, enjoyable way of shopping," said Collin Lodge, Vice President - Retail for Schwazze. "Our Emerald Fields Cannaboutiques offer an incredible selection of products, great service, and an educated and engaged staff that make it easy for shoppers to find what they're looking for. We're thrilled to become a part of The Highlands community and look forward to introducing everyone to the Emerald Fields boutique cannabis shopping experience."

The dispensary, located at 2675 W. 38th Ave. Denver, CO, plans to undergo remodeling this summer following the acquisition of Urban Health & Wellness Inc., by Schwazze in May 2022. The acquisition and rebrand under the Emerald Fields name are part of an aggressive expansion in Colorado by Schwazze, which has grown the total number of Colorado dispensaries to 23 along with four cultivation facilities.