Source: Brightfield Group, U.S. Cannabis Consumer Insights Q1: N= 4,036 Q4: N= 5,072
Source: Brightfield Group, U.S. Cannabis Consumer Insights
Q1: N= 4,036
Q4: N= 5,072
Ever-increasing THC percentages is a topic of much debate in the industry. Some see it as a sign of cultivation innovation that allows flower brands to provide elevated experiences. Others argue that super-high THC strains degrade the psychoactive experience due to the sole focus on THC rather than other cannabinoids and terpenes.
