As Massachusetts sails past new milestones on its way to a fully functioning legal recreational marijuana marketplace, a new one was reached today: The state’s first cannabis billboards.
STATE BY STATE: Massachusetts Cannabis News
The Boston Globe reports that a roadside ad campaign for a dispensary company was slated to make its debut on Monday. The ads are for New England Treatment Access, which has locations in Brookline and Northampton. They’re for medical, not recreational, marijuana. The first non-medical marijuana shops will not be permitted to open until this coming summer.
The billboards read “Why Wait for Better Health?” along with contact info for NETA, and can be found on the Mass Pike in Chicopee and near the I-93 exit, and on Route 28 in Somerville, the Globe reports.
