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Cannabis Businesses Hope to Shed Stoner Stereotype by Professionalizing Industry

Massachusetts reckons with a burgeoning industry.

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Recreational marijuana sales are legal in Massachusetts starting Sunday (though, there aren't any stores actually licensed and open to make sales). But most of the state's cities and towns have either a ban or a moratorium on retail sales.

That leads to the question: Have our attitudes on marijuana changed since the 2016 ballot question, when a little more than 53 percent of the state voted to legalize recreational marijuana?

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Take Needham, a relatively wealthy town of around 30,000 people, that finds itself somewhere in the middle of this cultural shift. It allows medical marijuana sales, and has a medical dispensary in town, but voted against recreational marijuana in the 2016 referendum. In May, the town voted to ban recreational sales within its limits.

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