Editor's Note: This is a great initiative and seems to be a much-needed one. Inexperience and lack of knowledge can be tricky bedfellows when it comes to edibles, in particular. As we've all seen, news of a few over-consumption-cases spread like a virus … and while positive things can come from that (regulations for dosage and labeling of edible products), naysayers also can take these cases out of context and use them as fuel for the anti-marijuana fire. Education about edibles is definitely a positive step for the industry.
It’s too late for Maureen Dowd, but marijuana advocates hope they can prevent others from suffering through a too-harsh high.
The Marijuana Policy Project, which played a significant role in helping to pass legalization in Colorado, is launching a $75,000 public education campaign to counter what communications director Mason Tvert describes in a statement as decades of “exaggeration, fear mongering, and condescension.” The campaign will launch at noon in Denver, Colo., in front of a billboard aimed at tourists that reads “Don’t let a candy bar ruin your vacation.”
