ManifestSeven (M7), a cannabis logistics network in California, has announced its acquisition of M Delivers, a California-based cannabis delivery service, as well as rights to the telephone number 1-800-Cannabis.
M Delivers was founded in 2015 and is fully licensed to deliver cannabis products to consumers’ homes. The company, based in San Diego, has over 50 employees and has built a database of more than 30,000 active retail consumers, according to a press release.
The acquisition expands M7’s retail presence in the California, as well as helps M Delivers grow its delivery footprint by integrating its operations into M7’s licensed infrastructure throughout the state, the press release said.
“We are excited to be joining with ManifestSeven, a market leader who will allow M Delivers to maximize its growth potential and offer our exceptional service to a new universe of customers,” said Christine Bordenave, former CEO of M Delivers, in a public statement. “Joining M7’s powerful omnichannel platform will allow us to offer a wider variety of the safest, highest-quality cannabis products to our customers.”
Bordenave will now serve as M7’s director of delivery operations, according to the press release.
In a separate transaction, M7 also acquired the rights to 1-800-Cannabis, a telephone number that will now allow businesses and consumers to access M7’s services.
“M7’s acquisition of M Delivers and the 1-800-Cannabis portal are foundational milestones in our expansion across California,” said M7 COO Pierre Rouleau in a public statement. “M Delivers’ robust customer base, spanning northern and southern California, will provide significant growth opportunities for M7’s retail and distribution operations. Delivery is a tentpole offering within ManifestSeven’s range of services, and we’re looking forward to integrating these new, highly scalable assets across M7’s growing statewide portfolio of retail operations.”
M7, formally known as MJIC, announced in April that it had been granted a temporary state license for its distribution facility in Long Beach, Calif. The facility will serve as M7’s Southern California distribution hub, according to a company press release. This allows the company to expand into the Los Angeles, Orange County and San Diego markets, connecting M7’s licensed distribution, manufacturing and delivery operations in Northern California.
“Our retail delivery strategy represents only one component of a fully integrative, omnichannel worldview for legal cannabis,” Rouleau told Cannabis Business Times. “Our distribution operations are first built upon a licensed, statewide logistics infrastructure that enables a comprehensive suite of B2B services and solutions; these services collectively provide a robust commercial value proposition that support cannabis businesses operating within every vertical of today’s supply chain—from the cultivator to the retailer, and everyone in between.
“Picking up from there, retail delivery constitutes the ‘last mile,’” Rouleau continued, “which leads directly from the retailer’s shelves to the end-consumer’s front door; thus, delivery serves as a commercial ‘bridge’ between the broader cannabis supply chain and the end-users of cannabis products—who have also become increasingly accustomed to ‘on-demand’ retail experiences with other unregulated product and service categories ranging from grocery delivery to ride sharing. Thus, by merging our statewide distribution infrastructure with multiple licensed delivery operations across the state, M7 is building California’s first cannabis superhighway, enabling efficient, compliant and conventionalized commerce not just across the supply chain, but all the way to the customer’s driveway."
