Driving Change for a Better Future

It’s an understatement to say our industry is evolving rapidly and on many fronts. Two of the areas undergoing the most change are the expansion of legalization throughout the U.S. and the introduction of innovative solutions that can improve upon long-held growing techniques.

Interestingly, the industry—from cultivators to product, technical services and solution providers such as Hawthorne Gardening Company—is driving many improvements. Cultivators want quality products, higher yields, and cost competitiveness. And they’re open to—and helping to drive—new ways of managing the growing environment for the betterment of the industry, consumers, and communities.

This annual “State of the Growing Environment” report by Cannabis Business Times—with Hawthorne’s support for the third consecutive year—addresses the aforementioned issues. It provides an in-depth look at the growing environment to help cultivators understand the challenges and possibilities beyond what they might know in their own grows. Collecting data and identifying pain points is how the entire industry expands and improves.

Just as importantly, the report helps those outside the industry know that many of us within the cannabis space have a shared commitment to improve, from product quality and energy efficiency to social equity. This matters more than ever as states move the industry toward a highly regulated environment. It’s critical that regulators and the public understand the nuances of cannabis cultivation and what’s being done by growers to continually advance the industry on a variety of levels.

Cultivators want quality products, higher yields, and cost competitiveness. And they’re open to—and helping to drive—new ways of managing the growing environment for the betterment of the industry, consumers, and communities.

Here are a few innovations underway at Hawthorne to improve cultivation processes and sustainability across cultivation operations. At our licensed R&D facility in Kelowna, B.C., Canada, the only one of its kind in North America, we’re conducting research on cannabis plants to test the performance of everything from LED lighting to growing media and water reclamation. The findings are fueling innovation in our Gavita and Luxx LED lights, HydroLogic water filtration and reclamation systems, and expansive line of nutrients and growing media. We’re also partnering with industry experts to provide more efficient product options.

The end game is to help cultivators create growing environments that lower costs, improve the quality and health of plants, and move the industry toward a more sustainable future. Just as Cannabis Business Times has done with this report, you can count on Hawthorne to share the wealth of knowledge it has gained to propel the industry forward.