Wana Brands Names Experienced Cannabis and Retail Operations Leader Kelly Flores Chief Operating Officer

With a background in leading cannabis and consumer packaged brands, Flores will help propel expansion into new markets and product innovations.

BOULDER, Colo. (March 7, 2022) – PRESS RELEASE – Wana Brands, a top international cannabis-infused edibles brand, announced today it has appointed Kelly Flores to the role of chief operating officer, as the company continues its expansion into new markets as well as innovating an ever-growing list of new products. Flores will be based in Boulder and will report to Wana Brands CEO Nancy Whiteman.

“Kelly’s cannabis industry expertise combined with her consumer packaged goods background is exactly what is needed at this stage of Wana’s growth and development,” Whiteman said. “As we continue to innovate new products and expand our presence in other markets, Kelly’s ability to manage the logistical challenges of a multi-state and international brand presence will be invaluable.”

Flores’ vision and experience will help guide Wana’s strategy and organization for all business processes. Her role includes the management of all Wana’s business functions across all markets, identifying and implementing day-to-day operational improvements and working with other senior leaders to set and meet the overall business objectives of Wana Brands. In addition, as a key member of the leadership team, Flores’ guidance will create opportunities as the company expands both nationally and internationally. 

“I have watched Wana Brands grow from a small operator to a defining force in the industry, both in terms of the products the company brings to market and the strategy it employs to engage these new markets,” Flores said. “In addition to admiring the company’s business success, I have also been impressed by its devotion to corporate culture and the industry’s responsibility to social equity. I’m looking forward to working with everyone on the Wana team.”

Prior to joining Wana Brands, Flores served as the chief operating officer at dosist, which is known for its targeted cannabis formulas and award-winning dose-controlled devices. Before her work at dosist, she spent six years at Monster Energy, rising to vice president of strategic planning, and 11 years with Nestlé Waters in planning and finance. Flores holds a Masters of Business Administration from Pepperdine University.

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