Seasoned California Operators to Provide Tips for Navigating State’s Troubled Market in Free Webinar

The live webinar, hosted by Cannabis Business Times and Cannabis Conference, will take place July 26 at 10 a.m. PT.

Cleveland, Ohio, JULY 5, 2022 --PRESS RELEASE-- In response to the mounting challenges facing plant-touching cannabis business operators in California’s legal market, the producers of award-winning business publication Cannabis Business Times and its annual event Cannabis Conference will host a free, live webinar titled “Navigating California: Tips From Seasoned Operators and Experts,” on Tuesday, July 26 from 10 a.m. – 11:30 a.m. PT. 

According to operators throughout the cannabis supply chain, many forces at play are making business in the state’s current climate increasingly difficult, including competition from the illicit market, overproduction, and diminishing wholesale prices. In some cases, wholesale cannabis prices in California have dropped between 50% and 70%, according to reporting by Cannabis Business Times.

The following California cannabis operators and experts will provide tips to plant-touching businesses (cultivators, dispensaries, extraction professionals) to help them navigate these and other challenges, as well as answer questions during a live Q&A period:

  • Angela Pih, Award-Winning Marketer and Brand Accelerator
  • Jocelyn Sheltraw, Director of Industry Relations at Headset
  • Claudio Miranda, Co-Founder of Guild Enterprises
  • Swami Chaitanya, Founder of Swami Select

Topics of discussion will include the high cost of taxation and compliance, price compression, retail scarcity/imbalance, and resource-intensive sales and marketing support. The panelists will also discuss emerging technologies and business models that could help get brands in front of patients and consumers.

Register to the webinar for free by clicking here.

Pih, Sheltraw and Miranda will also be among the 90+ experts speaking in-person at Cannabis Conference 2022—the industry's leading event for plant-touching businesses—taking place August 23-25 at Paris Las Vegas. Visit to learn more.


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