Interviews & Opinion: Page 8

‘Branding Is Your Image’: How CULTA Approaches Cannabis Marketing in Maryland’s Medical Market

Creative Director Chris “Cheeto” Batten shares insight into recent digital branding and design awards the business has received, as well as the vertically integrated company’s overall branding strategy.

Executive Take: New Curaleaf CEO Matt Darin Details Florida Expansion

The company recently announced plans for three new dispensaries in Florida, where more than 37% of its U.S. retail footprint is now dedicated.

FDA Issues First Batch of Warning Letters to Delta-8 THC Product Manufacturers

The federal agency is warning five companies that they are marketing unapproved new drugs, misbranding their wares and unlawfully adding delta-8 THC to food products.

Right to Farm Argument No Good For Missouri Medical Cannabis Licensing

The Missouri Court of Appeals dismissed arguments brought by a family that the state’s limit on cultivation licenses violated its constitutional right to farm.

Social Equity and Hiring in New Jersey’s Nascent Adult-Use Cannabis Industry: How to Get It Right

Saul Ewing Arnstein & Lehr Partner Ruth Rauls outlines the employment issues that the state’s adult-use businesses need to consider.

5 Steps to Mitigate Greenwashing Risks (and Why You Should Pay Attention)

A host of legal risks exist for companies that misrepresent or fail to disclose material environmental, social, and governance issues.

Yellow Dream Farm Uses Water Recirculation to Increase Efficiency in California’s Volatile Cannabis Market

The Adelanto-based company recycles irrigation water and condensate water from its HVAC and dehumidification systems to maximize efficiency and keep costs low.

5 Tips for Establishing a Security Plan for Your Dispensary

Being proactive and having set protocols for a security event can help protect your business, but most importantly, your employees.

New Mexico’s Ultra Health Reflects on First Days of Adult-Use Sales

Chief Marketing Officer Marissa Novel says while the company is celebrating this historic milestone, regulatory changes are needed to realize the full potential of cannabis legalization in the state.

A View From The Golden State: Q&A with Lowell Farms Chairman George Allen

George Allen, chairman of the board at Salinas, California-based Lowell Farms, details his company's success, his view of the California market and regulations, and his vision for the future of cannabis.

Foundational Leadership: Q&A With Trulieve Chief Marketing Officer Valda Coryat

One of few female executives in the cannabis industry, Coryat details how confidence, inspiration and upbringing played a role in her leadership.

10 Years In The Making: Q&A With G Pen CEO Chris Folkerts

As Grenco Science, the company behind the G Pen, celebrates its 10-year anniversary, founder and CEO Chris Folkerts reflects on his journey through cannabis, the California market, and more.

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