California’s Small Cannabis Farmers Launch Direct-to-Consumer Sales Platform Inspired by Industry Struggles

Members of the Mendocino Cannabis Alliance, who have struggled to thrive in California’s regulated adult-use marketplace, have come together to launch an online sales and delivery platform.

The Bohemian Chemist, a sungrown cannabis operation in Philo, Calif., has partnered with other members of the Mendocino Cannabis Alliance to launch MendocinoCannabis.Shop, an online sales and delivery platform.
The Bohemian Chemist, a sungrown cannabis operation in Philo, Calif., has partnered with other members of the Mendocino Cannabis Alliance to launch MendocinoCannabis.Shop, an online sales and delivery platform.
Photo courtesy of the Mendocino Cannabis Alliance

For Casey O’Neill, owner and operator of HappyDay Farms, a ban on direct-to-consumer sales under California’s adult-use cannabis regulations was the first of many blows to small farmers operating in the state’s regulated marketplace—and the blows just kept coming.

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