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Cannabis Executive Says Producers Unlikely to Meet Demands of Canada's Consumer Market

Cam Battley, executive vice president of Aurora Cannabis Inc., has urged other companies to increase production ahead of next July 1, when recreational marijuana is expected to be legalized.


An official with a large Canadian producer of medical cannabis is confident consumers will be adequately supplied come next July, but says production will need to be increased.

"Right now, the existing capacity and what is already envisioned will not be sufficient to meet the needs of the adult consumer market," Cam Battley, executive vice-president of Aurora Cannabis Inc., said in an interview Monday.

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He has urged other companies to ramp up their production ahead of next July 1, when recreational marijuana is expected to be legalized.

"We need to expand our capacity right away simply to meet the demands of the rapidly growing medical cannabis system," Battley said. "When the demand of the adult consumer system is layered on top of that, it's a rush to build as much capacity as possible."

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