[PRESS RELEASE] – DRACHTEN, The Netherlands, Jan. 12, 2026 – Village Farms International Inc. announced the launch of 10 new product offerings in the Netherlands through its wholly-owned subsidiary Leli Holland.
The company’s product portfolio expansion draws on the company’s deep operational expertise and consumer insights from regulated cannabis markets globally, and reflects an intentional focus on format innovation, consumption occasions and competitive differentiation while aligning with the unique demands of legacy market consumer preferences in the Netherlands.
Valentine Vaillant, the head of global growth strategy at Village Farms, said, “The Dutch market has a celebrated history of consumption and culture synonymous with cannabis, and we’re proud to now offer some of the most dynamic and consumer-driven categories in the regulated program. By applying our learnings in other markets and building on our local expertise, our Dutch team has been able to introduce innovative formats that respond directly to existing consumer behaviors, while also introducing new options that enhance convenience, quality and choice.”
A Purpose-Driven Product Portfolio Built for Convenience
Village Farms announces the development and launch of the following new product offerings in the Netherlands:
- Leli’s Blunt – A distinctive 1.4-gram pure cannabis blunt, rolled in blunt paper. This product represents the only blunt currently available within the regulated Dutch market.
- Apollo 13 Infused Spliffs – A 1.4-gram infused mixed pre-roll containing tobacco and cannabis, beautifully finished with a homemade kief-rolled cone enhancing potency and flavor.
- Cosmic Hash Spliffs – A 1.3-gram hash-forward offering made with tobacco and hash, developed to meet strong, established consumer demand for hash-based pre-rolls in the Netherlands.
- Strain-Specific Single Spliffs – A 1.2-gram traditional mixed format containing tobacco and cannabis, offered in four distinct SKUs featuring different cannabis genetics to deliver strain-specific experiences.
- Dogwalker Pre-Rolls – A convenient, on-the-go format comprised of three 0.5-gram pure cannabis flower pre-rolls. Popularized in North America, this format provides flexibility and portion control for consumers seeking a tobacco-free option.
- Grutte Pier Reserve Spliffs – A large 1.4-gram mixed pre-roll made with tobacco and cannabis, designed for extended sessions and sharing occasions.
- Leli’s Blend Spliffs – A 1.4-gram balanced mixed format featuring tobacco and cannabis, tailored to traditional Dutch consumption preferences.
Village Farms’ expanding product portfolio in the Netherlands underscores the company’s ability to innovate within tightly regulated environments while remaining highly responsive to consumer needs. By offering a wide range of formats – from traditional spliff pre-rolls to infused, hash, and pure cannabis options – Village Farms is actively shaping category development within the Dutch cannabis market.
“As the Dutch market continues to evolve, we believe thoughtful product innovation will be critical to demonstrating how a regulated supply chain can better serve consumers and help eliminate illicit market activity,” Vaillant said. “Our product portfolio is a clear example of how global expertise can be successfully localized for the Dutch market.”
