[PRESS RELEASE] – TALLAHASSEE, Fla., July 23, 2025 – Trulieve Cannabis Corp., a leading and top-performing cannabis company in the U.S., announced the expanded distribution of premium Onward beverages and the launch of Upward, a premium THC-infused energy drink. Onward and Upward Farm Bill-compliant beverages are available online and at retail locations in Florida and Illinois.
"We are thrilled by the overwhelmingly positive customer response to Onward and are excited to announce expanded distribution of Onward in Florida and Illinois," Trulieve CEO Kim Rivers said. "Building on the positive momentum in the beverage category, we are launching Upward, a new THC-infused energy drink designed to support active and wellness-focused lifestyles."
Onward and Upward beverages are available at all ABC Fine Wine & Spirits and Total Wine & More locations in Florida. Trulieve recently entered into new distribution partnerships with Romano Beverage, covering Illinois, and Anheuser-Busch, covering Northern Florida. With these new and expanded arrangements, Onward and Upward beverages can be found at hundreds of stores in Florida and Illinois.
New premium Upward beverages come in a variety of delicious flavors, including 5 milligram Lemonade, Peach Nectarine and Strawberry Tea, as well as 10 milligram Pink Lemonade. These low-calorie energy drinks are crafted in the U.S. using the harmonious balance of THC and CBD found in Onward, plus a boost of energy derived from green coffee beans and black tea leaves.
To place an online order, locate a store near you, or check product test results online, visit DrinkOnward.com.
