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CBS Rejects Super Bowl Ad on Benefits of Medical Marijuana

Acreage Holdings said it produced a 60-second ad that shows three people suffering from varying health issues who say their lives were made better by use of medical marijuana.

Medical Marijuana In Rx Bottle Adobe Stock Credit Atomazul Resized
Top photo: © Atomazul | Adobe Stock

CBS rejected a Super Bowl ad that makes a case for medical marijuana.

Acreage Holdings, which is in the cannabis cultivation, processing and dispensing business, said it produced a 60-second ad that shows three people suffering from varying health issues who say their lives were made better by use of medical marijuana.

Acreage said its ad agency sent storyboards for the ad to the network and received a return email that said: “CBS will not be accepting any ads for medical marijuana at this time.”

A CBS spokesperson told USA TODAY Sports that under CBS broadcast standards it does not currently accept cannabis-related advertising.

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