How Do You Select Quality Genetics? The Metrics That Really Matter
What makes for a high-quality cultivar can be very subjective, depending on who you ask. For example, growers have their own set of characteristics that are important to them, such as disease resistance, uniformity, input requirements, cannabinoid and terpene content, etc. Similarly, the post-harvest team may have their own important characteristics as they relate to trimming, drying, and curing. Lastly, and most importantly, consumers have their own set of tastes and preferences that drive these offerings, from look, to taste, to THC percentage. So, how do you evaluate the importance of each set of characteristics, and how do they all factor into your company’s genetic selection plans? Our expert panel of growers in both adult-use and medical markets will share their perspectives and help you conceptualize your own priorities for developing your genetic library in today’s cannabis industry.