From Pioneering Founder To Foundational Investor: Mitch Baruchowitz Shares Crucial Strategies For Building A Successful And Long-Term Cannabis Company

Mitch Baruchowitz, the founder and managing partner of Merida Capital Holdings, has more than a decade of experience investing in cannabis and calibrating his team to the nuances of the emerging corporate ecosystem in this business. He knows how to navigate the delicate balance of short-term and long-term in the industry. He knows this because he’s founded plant-touching companies himself and has spent years empowering his team at Merida to zoom in and zoom out on the rapidly changing context of what it takes to build a successful cannabis business. In this candid keynote presentation, Mitch will share those team-building tenets, and he will share his passion for building companies that are structurally prepared for wherever the cannabis market goes next. In this session, you’ll come away with: High-level macro trends in cannabis investment in 2022 How to conduct a “self-awareness check” that determines your company’s ultimate goal (and the steps to build a process to achieve it) What it takes to create an internal culture of “happy warriors” who can address the industry’s constant challenges head-on with solid ethics and confidence—and why this is important Reasons why information gathering at all levels of your business will give you a competitive edge The role investment firms play in operations – and how to build a better working relationship