November 20, 2023
More and more breeders are doing licensing deals with cultivation operations, though many growers continue to develop and introduce to the market their own, unique cultivars. Regardless of your approach to genetics, common questions and challenges plague growers:
- How do cultivators decide whether to work to develop a partnership with a breeder or create their own breeding program? What are the pros and cons?
- How do you carefully balance market trends (re: high THC, for example) with creating unique genetics to differentiate yourself in the competitive market, as well as avoid chasing the newest cultivar trends only to find that by the time you get the trendy cultivar to market, the trend is either over or too many others are flooding the market with the same cultivar?
- How do you reconcile consumer demand/trends with a cultivars’ agriculturally preferable traits?
- Will agronomic traits — such as ease of growth, flowering time/time to market, disease and pest resistance — play a larger role in the future?
Attendees to this session will gain key insights into successfully balancing the agronomic and business/market aspects of genetic selection.
MODERATOR: Mojave Richmond, Co-Founder, BioAgronomics Group Consultants
SPEAKER: Daniel Adler-Golden, Founder, Node Labs
SPEAKER: Dr. Matthew Indest, Technical Director of Agronomy and Plant Improvement, Curaleaf
SPEAKER: Nicole Leitner, Breeding and Genetics Manager, Revolution Cannabis
