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Your Extraction Game Plan: A Guide To Winning The Long Game


Building an extraction lab before understanding what is relevant and sustainable long-term in your market(s) is like putting the cart before the horse, and you risk going to market with products that are irrelevant and won’t sell. If launching an extraction business or expanding into extraction is in your sights, they are key things you should consider at the outset. In this session, you will:

  • Gain an understanding of different extract products on the market and the methods used to create them (e.g., CO2, hydrocarbon, ethanol, solventless extraction)
  • Learn how to evaluate product demand, price points, trends and opportunities in your market
  • Understand your goals (to produce CPGs, wholesale to other CPG brands, diversify your revenue channels) and whether it makes business/financial sense for you to build your own lab
  • How to use a data-driven approach and market analysis to determine the business case (market/consumer demand analysis) for which products
  • you will create and what equipment you will need

… and more.


MODERATOR/SPEAKER: Claudio Miranda, Co-Founder, Guild Enterprises

SPEAKER: Ron Gershoni, Co-Founder and Chief Executive Officer, Jetty Extracts

SPEAKER: Noah Keller, National Director of Manufacturing, Columbia Care
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