November 20, 2023
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What do you do when three other dispensaries open within a six-block radius from you? What about when you’re a “bordertown” retailer that is used to drawing customers from across state lines, and that neighboring state legalizes and a dispensary opens up just across the border? There are keys to standing out in a crowded market, keys to engaging and creating loyal customers and keys to ensuring your long-term success. Experts will share implementable strategies with you on everything from creating the ultimate customer experience to inventory management to serve demand and keep customers coming back, pricing, experiential marketing, creative marketing tactics and loyalty programs, and more.
MODERATOR/SPEAKER: Laurie Parfitt, Principal, LKP Impact Consulting, LLC
SPEAKER: Jerry Millen, CEO, Greenhouse of Walled Lake
SPEAKER: Lilach Mazor Power, CEO, Mazor Collective