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Jolene Hansen is a Minnesota-based freelance writer specializing in the horticulture, cannabis and hemp industries. A former horticulture professional and marketing communications specialist, she is a frequent contributor to GIE Media Horticulture Group publications. Reach her at [email protected].

From
Michigan
Fast Take With Kevin Kuethe, Chief Cultivation Officer, Lume Cannabis Co.
"To be able to function and operate, you have to be on point at all times," Kuethe says of the requirements to be successful in the cannabis industry.
February 19, 2024
Kevin Kuethe, Chief Cultivation Officer, Lume Cannabis Co.
Michigan
Lume’s Rapid Rise
How Lume Cannabis Co. has flourished—growing from $2 million to nearly $200 million in revenue in four years—amid Michigan’s plunging retail prices and other challenges.
February 12, 2024
Kevin Kuethe, Chief Cultivation Officer, Lume Cannabis Co.
New Jersey
Power in Partnership: The Story of Simply Pure Trenton
With the launch of Simply Pure Trenton, Wanda James and Simply Pure licensee partner Tahir Johnson are bringing the Colorado brand to the East Coast.
November 1, 2023
Tahir Johnson, CEO of Simply Pure Trenton, left, and Wanda James CEO and founder of Simply Pure, at the soon-to-be opened Simply Pure Trenton location in Ewing, N.J.
Home
2023 State of the Cannabis Lighting Market
Dramatic Changes seen when comparing CBT’s eighth annual deep dive into lighting trends among commercial cultivators to earlier reports.
October 30, 2023
In Article Soi Intro
State of the Cannabis Cultivation Industry
2023 State of the Cannabis Cultivation Industry Research
The cannabis economy’s ups and downs can feel like a seesaw, and operators continue to chase profitability. But this year’s research uncovered notable positive takeaways.
June 2, 2023
Soi Research Main
Alaska
Lessons From the Last Frontier
Alaskan father-and-son team Lloyd and Aaron Stiassny prioritized retail and relationships with growers while establishing their vertically integrated company, a strategy that has allowed them to weather challenges and expand in America’s third adult-use state.
May 1, 2023
Father-and-son team Lloyd (left) and Aaron Stiassny in front of their fourth Uncle Herb's dispensary in Anchorage, Alaska.
Top Stories
5 Tips for Building Strong Roots
Optimizing cannabis root growth starts with container selection.
April 10, 2023
Fabric growing containers can increase aeration and can maximize root mass and nutrient uptake.
Hemp Research
Far-Red Research
Bruce Bugbee, Ph.D., is shaking up the lighting world with his findings on far-red photons. Here's how he and other industry researchers have impacted cannabis science as we know it ... and what may come next.
January 3, 2023
Top Photo Cover Story
California
A '360 Approach': How Airfield Supply Creates Immersive Brand Experiences
The California dispensary takes brand partnerships to new heights with experiential retail.
November 10, 2022
Cann Social Tonics Display at Airfield Supply Company
LED Lighting Cannabis Cultivation Facility
Illuminated Growth
October 6, 2022
Soi Cover
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