Olivia Mannix and Jennifer DeFalco

About the Authors: Olivia Mannix is is the co-founder and CMO of Cannabrand (Cannabrand.co), a full-service marketing agency dedicated to the cannabis industry. She was recently nominated for PRWeek’s list of the Top 50 Public Relations Innovators in 2015. Mannix has been an integral part of rebranding the cannabis industry and aiding Cannabrand's clients with branding and communication to further the acceptance of cannabis use on a mainstream level. Jennifer DeFalco is co-founder of Cannabrand, which specializes in branding, advertising, public relations and digital marketing, and works with a wide array of companies ranging from dispensaries and concentrates to grow operations and tech platforms.