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Charlena Berry

Charlena Berry is the COO of The Cake House, a California-based cannabis company and CEO of Cannabis Business Growth, a consulting firm that specializes in winning cannabis licenses.

From Charlena Berry
Interviews & Opinion
Omnichannel Marketing: A Guide for Cannabis Retailers
Below are five omnichannel retail strategies adapted from ‘Breaking the Stigma,’ to help you align your retail store with your online presence.
May 26, 2022
Hemp Grower Top Web Photo Template 2022 05 27 T120500975
Dispensary
Behind the Making of a Cannabis Dispensary Brand
Chief Operating Officer Charlena Berry shares a behind-the-scenes look at the development of The Cake House brand and why it’s resonating with customers. Plus: 7 tips for creating a successful cannabis brand.
November 23, 2021
Inside Cake’s Malibu, Calif., location, a mural tribute to Charlena's late brother, Shaun Berry.
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