LEXINGTON, Ky., Nov. 15, 2024 – PRESS RELEASE – hi Seltzer, one of the fastest-growing THC-infused beverages in the country, announced its national distribution deal with Total Wine & More and its new line of delta-9 THC-infused seltzers. The award-winning “first-touch” seltzer, with zero calories, zero sugar, and zero alcohol, is made with only three ingredients. It is the first beverage to utilize a cutting-edge, nano-emulsified base ingredient, a testament to hi Seltzer’s commitment to innovation and quality, allowing it to pour clean and clear every time.
With growing accessibility and the current version of the Farm Bill, there is a very clear path for hemp-derived THC beverages to reach $4.1 billion by 2028. The strategic partnership with Total Wine & More, a significant milestone in the company’s journey, represents a shared vision to continue growing the THC category. This partnership means hi Seltzer is now available directly in Total Wine & More in California, Texas, Arizona and Florida, while deploying to other states where Total Wine & More is available now going through the beginning of 2025.
The new delta-9 infused product is created with the same formulation as the original hi Seltzer, adapted for delta-9 with high-quality, lab-tested THC derived exclusively from hemp. The seltzers are sold in 12-ounce cans with 5 milligrams of hemp-derived delta-9 THC in six hi Seltzer flavors, including Lemon Line, Pineapple, Peach, Watermelon, Wild Berry and Real Cherry.
"Innovation backed by science is at the heart of our brand, and as more consumers become educated on emerging cannabinoids, we have seen the rising demand for our award-winning, best-tasting products,” hi Seltzer CEO Lou Police said. “By introducing the new delta-9 product and entering this far-reaching distribution deal with Total Wine & More, we aim to satisfy the demand of our current customers while attracting new consumers to our beverages.”
hi Seltzer is available online and at more than 4,000 retailers nationwide in 23 states. Its products are federally legal per the 2018 Farm Bill, which states products cannot exceed 0.3% delta-9 THC by dry weight.
To learn more about hi Seltzer, visit www.hiseltzers.com and @hiseltzers on social media.
