BOULDER, Colorado, July 21, 2020 - PRESS RELEASE - Charlotte’s Web, a manufacturer of hemp-based extract cannabidiol (CBD) products, has unveiled part three of its “Trust The Earth” campaign.
Originally launched in October 2019, the Trust The Earth campaign was created to break down barriers by opening up doors of access to the power of hemp for health. Now, Charlotte’s Web is continuing to use its voice, public art, the country's landscape and its collaboration with Studio Number One, the creative agency founded by legendary artist Shepard Fairey.
Created in McPherson, Kansas, the 76-acre farm art installation features a massive rendering of a hand holding a hemp stalk and the call to action, "Trust the Earth." This farm field art was unveiled online officially on July 21. Studio Number One and Fairey’s original art was grown and mown on 3,049,200 square feet of farmland, and the installation required one solo farmer mowing for one week using a GPS to guide the process. The final field art, installed by Precision Mazes, is so large that it required a local farmer’s plane to achieve enough height to photograph the entire Trust The Earth field art installation.
“This art is the visual and naturally living embodiment of Charlotte’s Web’s mission to unleash the healing powers of botanicals,” said Deanie Elsner, CEO for Charlotte’s Web. “And we hope this inspires many to join us in fighting for sound federal and state regulations.”
"A farmer's field is a place to cultivate life-changing ideas and grow a voice for those still seeking hemp-based wellness. Through this powerful artwork, we experience a coalition between earth and humanity, and our journey to create sustainable, natural wellness—in the case of hemp, revolutionary wellness. Our purpose is to ignite conversations that open access to hemp in all states that have yet to provide this choice," said Jared Stanley, chief cultivation officer and a co-founder of Charlotte’s Web.
“Whether it’s a mural in Brooklyn, a poster in your home or a field in Kansas, Studio Number One understands the power of art to compel change. SNO worked with Charlotte’s Web to call on citizens to Trust the Earth,” said Shepard Fairey.
The Trust The Earth campaign supports Charlotte’s Web’s on-going mission to open up access to hemp CBD, especially for those who depend on it for quality of life. Its purpose is to raise awareness of the need for improved and equal access to hemp-derived CBD products for everyone in every U.S. state. Founded in 2014, the Stanley Brothers set out to change perceptions about the health potential of hemp, forwarded laws, and inspired vital research.
“This glorious field art celebrates everyone on Earth whose lives have been improved by hemp-derived CBD wellness products,” said Elsner. “Charlotte’s Web continues to lead the revolution and will continue to advocate.”
