PHOENIX – At Nirvana Center in Phoenix, the medical marijuana dispensary offers products with such names as ice cream, bubble gum and vanilla bean – moving away from harsher-sounding traditional product names.
“People definitely are becoming more accepting of cannabis and its uses,” said Max Schell, who helps run the center’s marketing team. “And I feel like when people see names like Green Crack or Herijuana, it kind of throws them off.”
The industry’s marketing efforts have matured since Arizona voters legalized marijuana for medical use in 2010, industry experts said. In addition to introducing “softer” terms to describe their products, dispensaries now offer such conveniences as online ordering and delivery. And many dispensaries display their products in neat rows along well-lit shelves, much like you’d see at a trendy boutique.
Top photo courtesy of Adobe Stock
