Advertisment: Rimol Greenhouse Systems » Rimol Greenhouse Systems Order 72 » CBT ROS 970x250 Billboard July 2025 » CBT billboard Rimol

Interpret Cannabis Through Chemistry to Ensure Better Consumer Experiences: Guest Column

Rethinking strain names allows us to shift the conversation in cannabis.

Farma Flower Display Credit Lincoln Barbour Fmt2

This article originally appeared in the February 2018 issue of Cannabis Dispensary. To subscribe, click here.

Despite the remarkable scientific and social progress we’ve seen with cannabis in recent years, the language we use to discuss its vast and varied effects is still stuck in the past. In some ways, this disconnect between common vernacular and scientific discovery is understandable. Cannabis is uniquely complex. It defies the narrow scope of conventional “single compound, single target” pharmacology. Yet the task of resetting the language of cannabis is vital. Learning to analyze, interpret and intelligently discuss this botanical powerhouse will help ensure better experiences for longtime users and newcomers alike.

Advertisment: Frank Mayer » Frank Mayer Order 84 » CBT ROS Medium Rectangle 300x250 July 2025 » CBT Web Ad - July 2025
Advertisment: Cannabis Business Times » Cannabis Business Times Best Cannabis Companies to Work For » CBT Best Companies 2026 ROS Parallax Reveal » bcc-ads-730x570
Advertisment: Cannabis Business Times » Cannabis Business Times Best Cannabis Companies to Work For » CBT Best Companies 2026 ROS Parallax Reveal » bcc-ads-730x570

Farma, a dispensary in Portland, Ore., has proven this process can be done on a small scale. Grounded in the work of the renowned neurologist and cannabis research pioneer Dr. Ethan Russo, Farma is one dispensary paving the way to cannabis curation according to chemical composition rather than plant morphology. By aggregating and analyzing reliable lab data—that is, by focusing on chemotypes rather than folklore and strain names—dispensaries can help guide patients and consumers through a spectrum of effects that more effectively target specific needs and desired experiences.

Advertisment: Frank Mayer » Frank Mayer Order 84 » CBT ROS Medium Rectangle 300x250 July 2025 » CBT Web Ad - July 2025

Sound Data Begets Sound Analysis

The process of analysis begins with ensuring safe access. In Oregon, this means partnering with independent, state-accredited labs capable of testing for more than potency and primary cannabinoid content, but the full spectrum of active compounds. Other states, such as California, are in the process of developing their own testing protocols.

To read the full article in Cannabis Dispensary's February 2018 issue, click here

Top photo courtesy of Farma

Advertisment: Hanwha Vision » Hanwha Vision Order 78 » CBT ROS 300x250 Medium Rectangle July 2025 » D53_Cannabis-Business-Times_300x250_v1
Advertisment: Hanwha Vision » Hanwha Vision Order 78 » CBT ROS 300x250 Medium Rectangle July 2025 » D53_Cannabis-Business-Times_300x250_v1
Page 1 of 807
Next Page
Advertisment: Greentank » Greentank Order 111 » CBT ROS Mobile Adhesion 360x120 July 2025 » GT AC ADS 600X200@2x