NEW YORK, June 17, 2019 (GLOBE NEWSWIRE) -- PRESS RELEASE -- Better Choice Company, Inc., an animal health and wellness CBD company, has announced that it has signed a management service agreement with JBC & Associates, LLC, a retail marketing company specializing in providing quick go-to-market blueprints that launch year-round or seasonal direct to consumer retail programs, to place Better Choice kiosks in select mall and shopping centers across the United States by early August 2019.
“Operating in malls and shopping centers is a distribution strategy that offers Better Choice the opportunity to build our brand and engage directly with the consumer,” said Lori Taylor, co-CEO of Better Choice. “We have strategically picked approximately 20 locations across the U.S. initially, with high foot traffic that will allow us to evaluate further investment in these locations. Kiosks will provide a broad range of our CBD and non-CBD products.”
Better Choice will oversee retail operation items and provide content such as training material, marketing and sales material, company policies, and other information to allow JBC to present Better Choice’s products and marketing plans to developers. Additionally, JBC will act as the project manager for the fixture procurement, merchandising, sign kit development and roll out and daily management of Better Choice product kiosks.
James V. O’Neill, Jr, CEO of JBC, commented, “Better Choice is an emerging company and emerging as a leader in a niche industry. We are excited to assist Better Choice with widening its already developed consumer base. JBC & Associates is designed to help top-tier companies, just like Better Choice, expand their retail distribution and we are delighted to be a part of the Company’s expansion into malls and shopping centers, something we see as a critical step forward in a long line of success."
