Toronto, ON – March 12, 2019 – PRESS RELEASE – NexTech AR Solutions has announced the launch of ts innovative augmented reality (AR) platform for the legal cannabis industry, AR Dispensary.
NexTech’s AR Dispensary utilizes immersive AR technology and rich 3D 360-degree photography to provide an eCommerce experience like no other in the legal cannabis industry. The white-label web-based AR solution, integrated into a dispensary’s website seamlessly through just a snippet of code, enables consumers to preview products like flowers, gear, pre-rolls and more from home or on-the-go. The platform can also support features for online ordering/pickup, and online ordering/delivery (where permitted), creating a complete digital dispensary experience.
“As an end-to-end eCommerce and education solution for the legal cannabis industry, AR Dispensary provides dispensary owners with a comprehensive solution that is scalable, customizable and, most importantly, easy to integrate within an existing web interface,” said Evan Gappelberg, CEO of NexTech. “Whether a dispensary’s goal is to educate customers on potential health benefits of cannabis or simply to increase sales, AR Dispensary provides the interactive online experience consumers crave that drives brand loyalty and awareness.”
Traditionally the education process for cannabis consumers takes place at the dispensary, through a conversation with the “budtender.” This can be both time-consuming and confusing for the customer, especially if they are new to the industry. Instead, with AR Dispensary, legal cannabis sellers can empower consumers to educate themselves before entering the dispensary, ensuring they have the knowledge to make an informed purchasing decision.
“When people are planning to make a purchase both in-store and online, many are using the internet to research products to ensure they’re making the right purchasing decision. We do it with clothes, electronics and other consumer goods--why should cannabis be any different?” Gappelberg said. “AR Dispensary provides that traditional research and purchase experience for dispensaries that we’ve seen be so successful across a host of other industries. This is truly a nextgeneration experience that will drive engagement and learning within the cannabis industry.”
With spending on legal cannabis worldwide expected to reach $57 billion by 2027, according to Arcview Market Research and BDS Analytics, on-demand, interactive AR experiences are the next step towards improving customers’ path to purchase. The release of AR Dispensary continues NexTech’s penetration into the burgeoning market, following its deal with Cannvas Medtech Inc., a leading digital cannabis education and business technology company, in January 2019.
