April 25, 2018 (Boca Raton, FL) - PRESS RELEASE - springbig, a loyalty marketing technology company for the cannabis industry, announced today a new partnership with Cova, a Cannabis technology software company with over 20 years of retail experience in over 20,000 locations globally. springbig, which uses SMS, loyalty marketing and other tools to encourage repeat business for cannabis retailers, will integrate its technology with Cova’s point-of-sale (POS) and compliance platform to allow retailers that use Cova to easily implement customer loyalty and retention programs, according to a press release.
With this integration, springbig’s incentive tools will be immediately available to an additional hundreds of cannabis retailers in North America and signals springbig’s global expansion into Canada, with Cova’s impressive Canadian footprint. Retailers on the Cova platform can now market to customers with the most effective, precise and efficient loyalty technology available in the cannabis sector.
“We are delighted to be partnering with the Cova team to seamlessly bring our platform to their extensive customer base and help retailers across the US and Canada increase customer retention and ROI,” says Jeffrey Harris, founder and CEO of springbig. “With this partnership, retailers in Cova’s network will no longer need a second device on their counters, such as a tablet, to manually collect customer information. Now, loyalty program information will be collected automatically with customer consent through the information captured by the Cova system improving the customer experience and increasing the loyalty program customer op-in rate and retailer return on investment.
“With this integration, Cova is able to provide in-depth customer reporting data and feed that into the targeted marketing and loyalty tools that springbig offers,” says Anne Forkutza, head of strategic partnerships and creative at Cova. “This combination truly makes this a powerful tool for retailers to connect with their customers before, during and after they leave their store.”
